symtuza
symtuza is a “one pill, once a day” HIV drug. It’s also one of the few HIV medications that does not cause weight gain. We needed to find a compelling and provocative way to make this point, so we utilized unbranded social on tiktok. this let us capture our target in an unexpected way, without having to include safety information.
We revised and expanded the entire Symtuza website, including design, copy and layout. This is just one page of the final site.
