stay light
The "Stay Light" campaign won an Addy and a Hugo. The "Water Your Body" campaign won the business in a pitch against Ogilvy New York.
art: stirling mclaughlin | director: craig gillespie
water your body
We've all heard it before; the body needs 6-8 glasses of water, every day, to stay properly hydrated. By suggested women water their bodies by adding Crystal Light to their water, we saw such a dramatic sales uptick that a stevia-based option was launched.
art: debby fries
