mammography awareness campaign
Advocate hospitals was offering same day results on mammograms and wanted to get the word out in a provocative, memorable way. We created this campaign for OOH with an added social component that especially resonated with women 35-44.
art: alison brown
The side of a building on the east bound lanes of the Eisenhower Expressway
INSTAGRAM “INSTA-MAMM” TAKEOVER
To activate women on social media, we converted our Instagram account to an Instamamm account, encouraging women to get their mammogram and results in an instant, and then post a selfie of themselves afterwards to our “InstaMamm” page.
Electronic Billboards at Ogilvie train station
Giveaways at select screening sites